Lately, it seems like a lot of major social media platforms are slipping up. There’s been outrage with Facebook due to their scandal with Cambridge Analytics recently, and awhile back Twitter took the heat with all the presidential campaign drama. Now, Snapchat crossed the line when “accidentally” approving an ad that promotes domestic violence. The ad was for an app called “Would You Rather”, featuring: option 1, slap Rihanna, and option 2, punch Chris Brown. Snapchat quickly took down the ad and released an apology, but this did not stop the criticism.
“You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet…you let us down! Shame on you. Throw the whole app-oligy away.” Rihanna personally posted this on her Instagram account, calling Snapchat out for this disgusting ad. Snapchat’s stock prices immediately fell 4%. This shows how large of an impact celebrities can have on a company’s investors, but also on its users. Many Snapchatters were also responding to this event, claiming that they are no longer going to use the app, or that they would delete it all together if Rihanna told them to. Once again, this is an example of the influence celebrities have on, and through, the media. Moral of the story: don’t piss off Rihanna.