Creative Project Rough Draft

For my final creative project, I am making a vlog about a day in my life as though the video were sponsored by Dove as a way to integrate the research into my own life and use the processed result to exemplify the intimacy of social media advertising.

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The aim of this video will be to mimic vlog structures and editing styles as best I can (using Adobe Premeire Pro and uploading to YouTube) while displaying how such content aims to disguise advertisements in the normalcy of the lives of micro-celebrities, and therefore the reappearance/discussion of the product(s) throughout the video more effectively reaches an audience than a 30 second commercial ad or a paper print ad would. I’ve included a clip from the rough cut, only a few minutes long, to show the editing style and the progress I’ve made with compiling video footage. I’ve also included screenshots of moment during the video where a Dove product either is spoken about or the focus of an extended shot. The final project explanation will delve into the ways I chose to represent the brand, how my “normal daily life” was molded to accommodate the pseudo-sponsorship, and why this style of advertisement reaches audiences and successfully sells more products.

watch some footage here