For my final creative project, I am making a vlog about a day in my life as though the video were sponsored by Dove as a way to integrate the research into my own life and use the processed result to exemplify the intimacy of social media advertising.
The aim of this video will be to mimic vlog structures and editing styles as best I can (using Adobe Premeire Pro and uploading to YouTube) while displaying how such content aims to disguise advertisements in the normalcy of the lives of micro-celebrities, and therefore the reappearance/discussion of the product(s) throughout the video more effectively reaches an audience than a 30 second commercial ad or a paper print ad would. I’ve included a clip from the rough cut, only a few minutes long, to show the editing style and the progress I’ve made with compiling video footage. I’ve also included screenshots of moment during the video where a Dove product either is spoken about or the focus of an extended shot. The final project explanation will delve into the ways I chose to represent the brand, how my “normal daily life” was molded to accommodate the pseudo-sponsorship, and why this style of advertisement reaches audiences and successfully sells more products.