Final Creative Project Final Draft

My creative project is on the topic of virtual reality technology and the profound storytelling benefits related to the immersion offered by the medium. For my project I employed Google’s “Street View” platform which uses image-combining software to create three-dimensional images which allow users to experience locations across the world as if they were truly there. The platform relies on a global army of users who use Google’s software in order to publish the three-dimensional, immersive images of various locations to populate their map of the globe.

I used the platform to create immersive, virtual reality enabled images of the apartment complex in which I live, Emory Point. I developed these images of the Emory Point apartment complex to illustrate the power of virtual reality to immerse a viewer in a previously unfamiliar setting. My purpose with this creative project is to show how virtual reality-enabled immersive images are more compelling and impactful in telling stories and in this instance, advertising an apartment complex, than traditional non-immersive photographs. The following links are to the immersive images that I captured around the Emory Point complex and their corresponding traditional images are beneath each link. Through this side-by-side comparison of VR-enabled immersive images and traditional photographs, I believe the power of the former will become clear.

I encourage the viewer to access my immersive images using Google’s Street View app. When viewed through this app the content becomes virtual reality-enabled and allows the viewer to integrate his or her phone with Google’s “Cardboard” headset to create a full VR experience.

My project exemplifies growing trends which have been chronicled in our Digital Media course. The crowdsourced nature of the Google Street View technology is indicative of the ever-increasing amount of consumer-generated content leveraged by a number of tech giants. Since 2005, Amazon has operated their platform Mechanical Turk, a crowdsourced internet marketplace which leverages human intelligence to solve problems for large businesses. Google also has employed consumer-delegated content for profit with GoogleStreet View and other properties, including Waze, the popular navigation app which relies on user-generated insights to alert fellow users of upcoming perils along their route. The project also illustrates the growing democratization of powerful and cutting-edge technology such as virtual reality. Through Google, users are now able to access free software which allows them to produce high-quality VR imaging content.


The General Muir:,-84.3267745,0a,75y/data=!3m4!1e1!3m2!1sAF1QipOoq5XdNdmGC6464CIUmGV2Hq4dbvPz5bz2Tuc!2e10


Gables Emory Point:,-84.3290266,0a,75y/data=!3m4!1e1!3m2!1sAF1QipOkeppvsQz3NVOpBHNkkckxJ78jMm9TYfbTLaE!2e10


Emory Point:,-84.3279977,0a,75y/data=!3m4!1e1!3m2!1sAF1QipN0Zr5OSFzKDI1_VyMz1u1lbiUz_8ymjnSOE-o!2e10


Gables Residential:,-84.3283118,0a,75y/data=!3m4!1e1!3m2!1sAF1QipN937uxb5HQ6yOVQZOyZDO8VkPNNTcA0mrvJPI!2e10


Orange Theory Fitness:,-84.3283583,3a,75y,90t/data=!3m7!1e1!3m5!1sAF1QipPUKj9Iy4ZyWnzQbZ7FpddEk2LaoZE5BKtUUzo!2e10!3e12!7i8704!8i4352