My new topic for my final project will be female beauty standards and its perpetuations in the media. I want to explore how women feel about beauty standards and how the media responds and monetizes this rejection sentiment through the case study of Dove Real Beauty.
Engeln-Maddox, Renee. “BUYING A BEAUTY STANDARD OR DREAMING OF A NEW LIFE? EXPECTATIONS ASSOCIATED WITH MEDIA IDEALS.” Psychology of Women Quarterly, volume 30, 2006, http://journals.sagepub.com.proxy.library.emory.edu/doi/pdf/10.1111/j.1471-6402.2006.00294.x. Accessed February 27, 2018.
- College women positively linked feeling better about themselves and life expectations if they looked like the media beauty ideals. The internalization of beauty standards creates dissatisfaction. This scholarly article will be helpful for my final project because it uses a demographic I am interested in, college women, and also positively links the media’s perpetuations of beauty standards with dissatisfaction.
Kane, Julienne; Satiani, Smita. “Women’s Magazines Make it Difficult to Love Your Body.” National NOW Times, Fall 2006.
- Commercialism preys on women’s insecurities and perpetuates unachievable beauty standards. Women’s magazines profit off these insecurities through marketing ways to make women more beautiful, instead of focusing on issues that build women up. These ideas then negatively affect female body image.
Johnson, Josée; Taylor, Judith. “Feminist Consumerism and Fat Activists: A Comparative Study of Grassroots Activism and the Dove Real Beauty Campaign.” Signs, volume 33, number 4, summer 2008, http://www.jstor.org/stable/10.1086/528849. Accessed February 27, 2008.
- Dove “Real Beauty” Campaign exemplifies ‘feminist consumerism,’ which is encouraging the use of the Dove Beauty products through feminism because it is empowering to women through rejecting the ideas of beauty standards, but at the same time is marketing Dove Beauty products. The hegemony of this media campaign exists because of the conformity to traditional ideas about feminine beauty through Dove products while also marketing self-acceptance and awareness towards destructive beauty ideals. This article demonstrates the marketing and media motivations behind the Dove campaign, while also calling to light the beauty standards.
Millard, Jennifer. “Performing Beauty: Dove’s ‘Real Beauty’ Campaign.” Symbolic Interaction, volume 32, number 2, spring 2009, http://www.jstor.org/stable/10.1525/si.2009.32.2.146. Accessed February 27, 2018.
- Dove’s “Real Beauty” Campaign is a reaction to popular culture and calls for more diversity in the media. Therefore, participants in this study had a positive reaction to this media campaign and Dove accomplished its goal of marketing its products effectively. Dove is moreover creating a niche within the market as a brand that cares about all women through dismantling beauty standards. This article will be useful for my final project because it again discusses the case study of Dove’s “Real Beauty” Campaign, but through the reactions of consumers.
Howard, Theresa. “Dove ads enlist all shapes, styles, sizes.” USA Today, August 29, 2005. http://web.a.ebscohost.com.proxy.library.emory.edu/ehost/detail/detail?vid=10&sid=91a1c941-8acb-4cf0-a4ce-816027ec6e0e%40sessionmgr4010&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#AN=J0E393816604805&db=a9h
- Dove’s advertisement campaign “Real Beauty” has had extremely positive feedback because it responds to the current cultural trends of rejecting one ideal of beauty. Dove employs women of all shapes, styles, and sizes to represent authentic American women and display how they are all beautiful and use Dove products. This newspaper article is topical, and therefore shows the initial positive reactions to this campaign. It will therefore be helpful for my final project because it demonstrates the success of the campaign from the start.