Leading up to the NCAA Championship game that took place on April 2nd, College basketball has dominated social media. The tournament was covered by publications such as the New York Times and Fox News, but also received a lot of exposure on social media sites. Special moments, posts from celebrities, players, popular accounts, brackets, etc. have been all over Twitter, Instagram, and Facebook feeds since the beginning of March Madness.
Certain moments and posts recieved lots of exposure and attention online. Naturally, the Villanova v. Michigan championship game received a ton of attention. The game averaged 16.5 million viewers on cable television, which is down from last years viewership, but the social media attention it received soared.
The NCAA twitter account and Sportscenter even made reference to popular video game, Fortnite.
Another moment that got a lot of attention earlier in the tournament was when number 16 seed, UMBC, upset the number 1 seed, University of Virginia, by 20 points. Prior to their victory, the UMBC Athletics twitter account had 5k followers, and after they had 43k followers.
Another moment that received a lot of attention is Michigan’s victory over Loyola Chicago in the Final Four game. After an early deficit, and still behind 47-42 with just about 7 minutes left, Michigan came from behind to beat Loyola Chicago and send them home. Sister Jean, a 98-year Loyola Chicago super-fan went viral overnight as we was present and watched her team move onto the final four.
Even the opposing team joined in to tweet about her!