One of my longtime interests has been the popular video game Minecraft and the massive and varied community that has sprung up around it. Since I was a freshman in high school, I have spent (or wasted, depending on who you ask) countless hours exploring and building in Mojang Studios’ simple but addictive computer game. More recently I wish to explore people’s interest (mine included) in this building game and the online community that exists around a single experience. I plan to analyze three different Youtube channels (Grian, BDoubleO100, and Jamziboy) that highlight different sections of the larger Minecraft community in an effort to understand the appeal of spending large amounts of time investing in a virtual world. In conjunction with my research, I will also be starting a world in Minecraft and building various structures as a creative exercise.