For my final project, I would like to focus on the changing landscape of cooking and grocery shopping due to the influence of social media and digital convenience services. As a college student, I find myself often using apps like Uber Eats, Postmates, and Instacart. Similarly, I am an avid follower of food Instagrams and Buzzfeed Tasty (Instagram and Snapchat). My project will research whether these apps and social media phenomena have had an effect on traditional grocery shopping and healthy eating.
In the past, convenience or “fast” food was almost always unhealthy. Options often included restaurants like McDonalds, frozen dinners, or easy grab-and-go meals. With the advent of services like Postmates, people now have the option to order and have delivered any food they wish. I am interested to see if there is an effect on American eating and food habits. Additionally, many grocery stores are unrolling services where you can purchase groceries online and have them delivered to your home. I will look at how this has affected grocery shopping trends and what the future of this industry will look like. I chose this topic because I believe these trends have permeated popular culture, especially with younger generations. Apps and social media have had increasing influence on a variety of different sectors and my research will focus on its effect on the food industry.