For my final project, I would like to discuss the prominence of podcasts in the last 10 years. Being a fan of podcasts and a radio show host, I have engaged in digital audio file entertainment frequently. I frequently listen to podcasts that range from providing the news, to comedic dialogue, to murder mysteries. Specifically, with the increase of popularity in the thought “radio is dead” but the increase in podcast listeners. It’s interesting to see the correlation between the two kinds of media and despite the extreme similarities, there is a stark contrast in popularity.
Podcasts have become somewhat of “YouTube star” phenomenon where anyone can essentially start a podcast. Many use Soundcloud, a free music streaming site, to create podcasts. Their successes are totally dependent on marketing and quality of content. Whereas with being a radio host, it usually requires some sort of application to an already established radio station. Additionally, radio generally requires a level of censorship whereas podcasts are usually open to the whim of the host. I think it will be interesting to see if there is a correlation between the popularity of podcasts and the lack of censorship required. A strong factor in the decrease in popularity of radio is that many times people complain about the mainstream quality of music played on the radio. Podcasts have to gain legal rights to play a published song on their show, so generally, the music played is royalty free.