News Response 2

The article, Netflix is Getting Huge. But Can It Get Great?, speaks of Netflix’s great successes as a TV provider. Netflix recently signed a deal with both Shonda Rhimes and Ryan Murphy, both acclaimed TV producers, which only added more fuel to the Netflix fire. The definition of what Netflix is in terms of providing television is unclear. While it’s only serviced on non-cable technological devices like YouTube, it doesn’t allow for the use interaction as Youtube would. However, it’s not exactly a TV channel or provider either as it never appears standalone on cable television. Rather, Netflix is being titled as a broadcaster. As such, it is able to create content that is extremely user friendly. Both being able to revive fan favorites, but also being able to create originals. The biggest question is whether Netflix will be able to continue to produce original content and continue to maintain and grow their large audience.

In my opinion, what Netflix has done for the small screen has revolutionized TV production. We see TV shows produced on streaming services like Netflix, Hulu, or Amazon Prime being consistently nominated for Emmys and Golden Globes. I think it’s because these streaming services, as well as premium channels, have much more autonomy than cable shows. Additionally, cable channels are usually run by large networks that would rather produce cheaper shows that generally got good ratings rather than invest in what could be a riskier but more rewarding show. I personally, am a huge fan of the direction Netflix is taking the industry.