As more and more single individuals are desperately searching for love these days, the media is on a mission to fulfill those needs and create dating apps for all sorts of people. There is a new dating app for “fetish, kink enthusiasts”, according to an article from the Atlanta Journal Constitution. The app is called FetL and it is meant for single people to meet others with similar fetishes. The “Fifty Shades” films are on par with, and even encourage, this sexual desire. The FetL app works in similar ways to other dating apps. There is a GPS based feature and a “Spark” feature, where users can swipe to like or pass on other users. These “swipes” are purely based on individuals’ pictures and short bios. The users of the dating app have the ability to skew others’ perceptions and present themselves in unrealistic ways because of technological barriers. On the Internet, spatial proximity is irrelevant, and meeting similar people is easier than it is in real-life dating. Online dating can occur without the help of friends and can be indendently and constantly accessed, without having to go out with mutual friends multiple nights a week. In comparison to dating in a face-to-face setting, online dating offers more control over self-presentation along with the possibility to more easily terminate an encounter. I think that so many individuals have resorted to online dating because they are so crunched for time and because of millennials’ high levels of impatience, need for instant gratification, and high fear of rejection.